In 2019, the founder, Cali, after a lot of heart-searching and in the depth of a global crisis, was inspired to start a brand that speaks about the struggles and battles that we all endure everyday.

Built4Pressure breaks down the importance of recognizing what the struggles of daily life are and how to get through them. Just like the name, the brand is designed to give recognition to each and everyone that has their own pressure that they endure. And how to get past through that pressure every time. By being Built 4 Pressure.